Experience Valuation: Showing How Fan Enjoyment Drives Revenue

The emphasis on experience is at an all-time high, with millennials and now older generations putting their dollars and time into what they see as valuable experience investments rather than product purchases. Fans spend more at games when they have an exceptional experience, yet often the experience details are an after thought to selling a ticket. The traditional mindset of sports teams just selling a ticket or sponsor package in a marketing campaign is a thing of the past, and teams who fail to invest in the entertainment and overall experience are leaving tens of thousands of dollars, or more, on the table.