Designing an Inclusive & Inviting Event Experience

Though organizations follow ADA guidelines and comply with requirements, they can fall short of creating a truly inviting and inclusive experience for guests with differences, leaving a subset feeling left out from the full experience. Guests attend live events to be entertained and forget about what is waiting in “real life”. As a business, it is important to look at not just policies, but also corporate tendencies to understand if they have truly set the stage for an inclusive environment, or if they are merely doing the minimum of what is legally required. Thinking beyond the needs of the dominant group and designing events that engage all guests, no matter their gender, ability, age, religion, or beliefs is what differentiates inclusive events from all others.