“As each season brings a unique set of challenges, we rely on the services of Evolved Experience Solutions to help us to measure our success in providing the best fan experience possible. We realize that whether the team wins or loses, the on-court entertainment and overall “show” is a huge part of the memories that fans remember. We can measure fan satisfaction and make integral changes to our production based on the responses obtained and analyzed by EES. From our home opener to our final game, we were especially proud of how we grew our satisfaction score – particularly related in the in-game content. We adjusted throughout the season and increased our score by 5% - which means our fans are leaving more fulfilled and much more likely to return!”
~ KRISTA MAY, VICE PRESIDENT OF MARKETING & COMMUNICATIONS, CONNECTICUT SUN
“Evolved Experience Solutions have been a tremendously helpful resource for us over the past two seasons. The ability to receive rapid, quantitative data from our fans has allowed us to make numerous enhancements to the game day experience. Critically, the data has made us so much more efficient, as we know where to spend our energy to create the biggest impact, instead of merely reacting to the loudest voices of complaints that aren’t representative of our fans as a whole. The team’s experience and helpful attitude make them a wonderful sounding board any time we’ve needed an outside perspective on solving a new challenge. Any organization that is serious about enhancing their game presentation and fan experience would benefit from EES’ expertise and insights.”
~ BRIAN BOWSHER, FORMER CHIEF MARKETING OFFICER, UNIVERSITY OF WASHINGTON ATHLETICS
“The insight we have gleaned from Evolved’s surveying and analysis system has been invaluable to our strategic decision making over the past few seasons with regard to fan experience. Having hard data taken directly from the customers has been able to help us gain traction making some positive changes this offseason. An example of this is that for years, we’ve had a concourse vendor that fans consistently complained about, noting that they were intrusive and belligerent when trying to market to our fans. However, they had a sizeable sponsorship contract with us, and as a result we were never able to make significant changes to their deal or how they behaved towards fans. After a year of surveying with Evolved, we were able to tangibly show our executive management that this was a consistent pain point for our fans and detracted from the fan experience. We have since moved on from that partner and have re-allocated that concourse space to other vendors.
Overall, our partnership with Evolved Experience Solutions has been very useful and has resulted in tangible change for the Dallas Stars and American Airlines Center. We look forward to our continued partnership and I highly recommend them to other teams at any level. ”
~ STEVE PHILIPS, DIRECTOR OF EVENT OPERATIONS, DALLAS STARS
“Evolved Experience Solutions provide top-level, turnkey solutions for evaluating game experience and fan engagement. Their wealth and breadth of experience provides a critical perspective when planning and executing events. When you combine the technology to score our output with informed recommendations, this platform has contributed mightily to upgrades in how we have conducted events on campus.”
~ SHAWN SULLIVAN,
ASSOCIATE COMMISSIONER BRANDING, MESSAGING & STRATEGIC INITIATIVES,
HORIZON LEAGUE
“I worked with Erin during the launch of the first professional USL Soccer team in Fresno. The Fresno Foxes. Erin has a terrific set of skills. She understands how to build partnerships that are a win-win for both sides. She listens and collaborates with her sponsors, vendors and employees. As the television partner of the Fresno Foxes I was impressed with her ability to build the value of our partnership in the community and with our sponsors, and sell first time sponsorships to various brands.
~ JACK PECK,
GENERAL MANAGER,
KMPH FOX/CW
“I have known and worked with Erin for over 10 years. She is a strategic thinker, creative and data driven. She sets goals and achieves them and has an amazing finesse working with different agendas and personalities. She’s incredibly responsive, easy to work with and effectively triages and manages multiple priorities simultaneously. She is a smart, curious, team player who thrives on accountability and results.”
~ KELLEE JOHNSON
PRINCIPAL,
THE BALLAST GROUP, LLC.
“Evolved Experience Solutions did an incredible job designing and facilitating our SMILE 2.0 staff pep rally and training. Erin created a seamless experience for our entire organization the whole way through from providing pre-communication copy to event logistics all the way through post-event assessments. She is a true professional and her experience working in game presentation and fan experience showed as she managed the entire event with poise and kept everything on-time and focused. Our leadership and ownership were blown away by the entire program and the best part may have been how much our team loved it. As the night was ending, we heard countless times how they wished they could keep going and how much fun it was. Overall, we couldn’t be happier with the whole experience and are excited to work with Evolved again in the future!”
~ JASON PARKER, FORMER ATLANTA HAWKS VICE PRESIDENT, SERVICE & OPERATIONS